World's Leading Sustainable Marketing Campaign 2025

Responsible Luxury - Two simple words, though rarely found together, have become the bedrock of belief and commitment for ITC Hotels Limited. Our commitment is not just a philosophy, it’s a bold blueprint for the future of hospitality. With 23 LEED Platinum properties, Worlds First 12 LEED Zero Carbon and 9 Zero Water Certified hotels, we are the First in India to receive the USGBC Leadership Award for Organisational Excellence. We are redefining what it means to make responsible eco-choices. But it’s not just about the numbers. It’s about igniting change. From the power of our 'Jewellery Ad'—where droplets replaced diamonds—to the viral success of our World Sustainability Day campaign that challenged what luxury truly means, we’ve turned awareness into action.

Through our World Water Day 2024 film we spotlighted the Atmospheric Water Generator technology and highlighted ‘SunyaAqua’, our in-house zero-mile water brand. These campaigns have reached over 28 Million people with 60 million+ impressions. We’re not just creating eco-friendly hotels; we’re building a movement.