BE WTR named Official Sustainable Water Supplier of World Sustainable Travel & Hospitality Awards 2025

Thu 11 September 2025

World Sustainable Travel & Hospitality Awards is proud to announce that BE WTR has been named as the Official Sustainable Water Supplier of its 2025 Gala Ceremony, taking place at the Terra, Expo City Dubai on 29 October 2025.

BE WTR, the pioneering sustainable water brand, will supply its signature locally filtered, glass-bottled water to all delegates and guests throughout the ceremony, reinforcing the commitment of the Awards to innovation, circularity and conscious consumption across the travel and hospitality industry.

Justin Cooke, Executive Vice President, World Sustainable Travel & Hospitality Awards, says: "I have long admired BE WTR’s unique circular approach – from filtering water locally to using beautifully designed glass bottles. It is the most elegant and sustainable way to quench your thirst – both for yourself and for the planet. We are proud to partner with a brand whose values so closely reflect our own commitment to reimagining a better future for travel and hospitality."

Samuel Tabarelli, General Manager UAE, BE WTR says: “BE WTR is redefining hydration for a world that demands both excellence and responsibility. Our partnership with the World Sustainable Travel & Hospitality Awards embodies this mission proving that sustainability and elevated experiences go hand in hand. We are excited to hydrate the global leaders of tomorrow at an event that truly champions purposeful transformation in the travel and hospitality sector.”

As the Official Sustainable Water Supplier, BE WTR will be featured across the Awards’ global communications, on-site branding, and delegate experiences – showcasing a model of sustainability in action for the industry’s most influential voices.

—ENDS—

Media Information

For further information about the World Sustainable Travel & Hospitality Awards visit wstha.com or contact [email protected]

About World Sustainable Travel & Hospitality Awards

World Sustainable Travel & Hospitality Awards serves to recognise, celebrate, and share the stories of individuals and organisations that are accelerating change and making an impactful contribution in sustainable travel and tourism.

About BE WTR

BE WTR is the new, premium water brand revolutionising the international market with great taste and patented technologies. As the obvious water choice for prominent clients within luxury hospitality and high gastronomy, it comes naturally that BE WTR is the water partner of Bocuse D’or, the most prestigious gastronomic competition in the world. BE WTR has officially attained the ESMA certification. This accomplishment reflects their commitment to the highest standards of quality, safety, and regulatory compliance established by the Emirates Authority for Standardization and Metrology. BE WTR is certified B Corp, member of 1% for the Planet and supports 9 of the 17 UN SDGs.

BE WTR's BiG bottling lines reflect a strong commitment to sustainability, offering zero-plastic, zero-waste, and minimal transportation. These innovative, circular and robotic solutions for still and sparkling water pioneer a shift in how water is consumed and distributed. BE WTR has won both “Best Technology Innovation” and “Best Dispense Innovation” at The Global Zenith Award. In 2023 BE WTR was awarded the Red Dot “Best Product Design”.

For more information, visit www.bewtr.com.